Baroqautomata

[CONTEXT]

Baroqautomata is a music festival concept developed for DES 116: Visual Communication Studio at UC Davis. The festival draws inspiration from the rapid progress in technological advancement during the baroque period that led to a distinctive musical sound featuring increased use of manufactured instruments and a characteristic emphasis on ornamentation, exaggeration, and contrast. The design system plays with the tensions between past and future, tradition and innovation, using strong contrasts in color, form, and concept.

[BRAND BOOK]